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How Australian firms are using AI in customer experience
ComputerWeekly.comby Stephen WithersMay 4, 2026
Australian technology leaders from MYOB, Guzman y Gomez, and Aware Super discussed the application of AI in reshaping customer experience and streamlining business operations at a recent Zendesk event.
How Australian firms are using AI in customer experience
Source: ComputerWeekly.com
Published: 2026-05-04
Category: Enterprise AI
Event Type: General News
Importance Score: 55
Summary
Australian technology leaders from MYOB, Guzman y Gomez, and Aware Super discussed the application of AI in reshaping customer experience and streamlining business operations at a recent Zendesk event.
Key Points
- Australian firms are actively using or preparing to use AI to enhance customer experience.
- MYOB, Guzman y Gomez, and Aware Super shared insights on AI application.
- The focus areas for AI implementation include customer experience and operational efficiency.
- The discussion took place at the Zendesk Future of Service event in Sydney.
Detected Entities
| Type | Name | Confidence |
|---|---|---|
| Company | MYOB | 0.80 |
| Company | Guzman y Gomez | 0.80 |
| Company | Aware Super | 0.80 |
| Company | Zendesk | 0.70 |